We are now in the Knowledge Era. Today, thanks to Information Technology, there is an information-data-knowledge explosion. This explosion has ushered in an age of abundant information. The problem today is not info availability; it is how to access accurately the relevant information. You get your knowledge through systematic studies. Knowledge is your asset; the key to your personal success and it is, therefore, necessary for you to build a very strong knowledge base, your ultimate winning edge.
- What is studying all about?
- Study – School level
- Study – College level
- Study – Professional level
- Studying – What is it all about?
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In a nutshell, it is nothing but methodical new knowledge creation – Learning. How do you create knowledge? By systematic study of any discipline you choose. Systematic study means managing through planning, organizing, motivating and controlling your studies. The basic principles of management apply here as well. Again the total time you can spare for studying is very critical. Hard work is sweat. Hard work knows no time limit. If you want to just pass an exam, your time and effort may not be a big deal. However, if you want class, or distinction or want to excel in your studies, you have no choice for hard work, discipline, dedication and direction.
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In a nutshell, it is nothing but methodical new knowledge creation – Learning. How do you create knowledge? By systematic study of any discipline you choose. Systematic study means managing through planning, organizing, motivating and controlling your studies. The basic principles of management apply here as well. Again the total time you can spare for studying is very critical. Hard work is sweat. Hard work knows no time limit. If you want to just pass an exam, your time and effort may not be a big deal. However, if you want class, or distinction or want to excel in your studies, you have no choice for hard work, discipline, dedication and direction.
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Study – School level
There is not point in just attending classes – you should ensure you understand what you were taught in the classroom. To understand you have to be totally focused. This is possible only through practice. A school student should:
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- Be totally focused in the classroom
- Motivate himself to study and understand what he studied
- Take copious notes
- Read notes till one understands everything in the notes
- A calm, serene and very quiet ambience will enhance understanding
- Always work out a time schedule
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It would pay if one studied at a regular timing each day. If a student has studied each day's teaching and mastered it, he need not worry about exams.
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Study – College level
At whatever level, the basics of studying are the same. Time management, concentration, attending classes regularly, taking relevant notes, understanding the days lecture, studying at regular time schedule each day, all these are important. Spending meaningful time in libraries to garner appropriate material and understanding them will help college students. Most important part of studying is Recall. Repeatedly study the subjects as many times as you wish to understand its import fully, but recall as many times as well!
Study – Professional level
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A thorough professional is one who will recall instantly what he learned theoretically and apply his knowledge to actual situations. How does fanduel payout. It means at Professional level if a student studies and understands what he studied, it may not be good enough. He should be so thorough as to recall what he studied instantly in order to apply the same in real life situations. Hard work is the key. Only perfect practice makes one perfect. After completing a professional course a student is absorbed into the world of 'Doing'. So far he was only exposed to theories and lectures. In the real world of 'Doing' he gets a chance to use the theories learnt productively. That needs exposure for some time. Once he starts blending the knowledge he gained through studies and doing things practically using that knowledge, he has arrived!
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Ansoff matrix analysis
Ansoff matrix analysis aims to indicate the potential areas of growth for companies within the market segment. It does this by examining the existing and future product and establishing the existing market or creates new market by developing new product.
Current product
New product
Existing markets
Market penetration
-search , advertising
New product development
-, alerts, calendar, news, image, checkout, maps, Google, Gmail, docs, Picasa
New markets
Market development
-Google has made numerous products available easily thus are able to reach to more customer.
Diversification
Google has diversified through alliance and acquisition
Fig 1. The Ansoff matrix (Stimpson, P. (2008)
Market penetration
Market penetration strategy is centered on the existing product in already established market. It aims at stimulating growth and increase the market share. Market penetration uses minimum resources and thus provides minimum risk of penetration. Initially, Google entered the US market with search engine and it used the penetration strategy and has already captured a big market share. The company then launched AdWord. this was a new product for new market. The products allowed business to put advertisement on Google search. Since then the company has introduced numerous other product thus creating a strong brand, with the aim of attracting more customer. By simply maintaining their market share, will lead to growth
Market development
To this end Google has opened offices in other places. Google continue to use market development strategy by opening their offices in a different part of the world. Google understand that by increase in number of internet users will in turn bring more users to them. The company has thus encouraged free internet access with citywide wifi. Also it has developed many product to attract the uses to use Google, this in turn promote their advertisement space thus increase their revenue. Most of these products are offered for free. Their product is more about gathering information from their customer. This enable the company to give relevant search and eventually it will be able to personalize it advertisement according to customer's hobbies and interest. Personalized advert is the dream of every advertising company. This will give them a competitive edge and increase their market share.
New product development.
New product development focuses on bringing a new product to existing business market. Over the years, Google has improved their search engine technology. They have add more features that will make their engines more users friendly. Google has developed more products such as maps, Picasa, earth, docs, etc. by making such product available cheaply they meet wide range of customers wants. This will make them dominate the world markets.
Product diversification
Another strategy put forward by Ansoff, is diversification. The strategy in evolves developing new products for completely new and unfamiliar market. The company does this by diversification, alliance and acquisition. Through acquisition, Google has diversified to other product such as docs, earth and YouTube. This product has expanded the company's brand and brought the previous user of such company to Google. Organization such as open social aims to capitalize on alliance. Open social allow developers to create applications that will work on all the member companies. By allowing all the developer to use common API, Google aims to compete with social networking site such as face book.
Google understood the benefit of diversification. It is always ready to explore new opportunities has invested in research.
Reference
Stimpson, P 2008, Business Studies.Cambridge University Press.
